Dippity-Do Expands Distribution of Girls with Curls Haircare Line

Legacy brand Dippity-Do is dipping into the US market with the launch of its Girls with Curls line extension at select Walmart locations nationwide.

Officials say the latest launch at Walmart builds on Dippity-Do’s rich heritage, expanding its presence beyond the recently launched CVS retail stores, as well as online availability at CVS.com and Amazon.

Girls with Curls are now sold in select participating Walmart retail stores and online at Walmart.com.

The lineup will feature its signature Light Hold Gelée—an homage to the original Dippity-Do Gel from 1965. The product reportedly became a staple in American hairdressing culture before gaining further popularity in Canada, said the brand. Its specially crafted products are formulated for 2A to 4C hair types.

The Girls with Curls Range

The Girls with Curls Range is available in the US and includes:

Light Hold Gelée,

Curl Defining Cream,

Curl-Boosting Mousse,

Leave-in Detangling Conditioner

and a Curl-Boost Spray.